Show Up Before the Home Sale
Senior Place gives agents a way to show up before the home sale—when families are first exploring care or downsizing. You become the go-to guide during emotional, high-trust moments that most agents miss.
About Senior Place
Senior Place is a senior living referral management platform designed to help real estate agents ethically support families exploring senior housing options. Built for agents working with the 55+ demographic, Senior Place offers a streamlined, pre-vetted tool to manage leads, coordinate tours, track conversations, and connect families with licensed private-pay senior communities in their area. It enables agents to add value earlier in the journey—often before the home sale is even on the table.
For eXp agents, Senior Place makes it easy to create:
- A non-salesy entry point to build trust with aging clients and their adult children
- A broker-approved referral income stream for placements into private-pay senior communities (no Medicaid/Medicare communities, no placement licenses required in most states)
- A competitive edge in the downsizing, aging-in-place, and the senior real estate market
Senior Place strengthens the eXp Seniors Network’s mission: equipping agents to serve—not just sell—so you can become the trusted local guide families remember and refer.
Why Senior Place for eXp Agents?
Show Up Before the Home Sale
Senior Place gives agents a way to show up before the home sale—when families are first exploring care or downsizing. You become the go-to guide during emotional, high-trust moments that most agents miss.
Custom-Built for Placement
Tailored to the unique workflow of senior placement and referral services—it practically walks you through the process!
Everything in One Place
No more scattered spreadsheets or missed follow-ups. Senior Place keeps everything in one dashboard—lead notes, family preferences, licensed communities, and key tasks—all trackable, all easy to update. You stay organized, efficient, and in compliance.
Professional and Credible
Build trust with polished client-facing materials, organized data, and a tools that helps you manage every opportunity with confidence.
Frequently Asked Questions
- What is Senior Place?
Senior Place is a referral and lead management platform that helps you support families exploring senior living options. It comes pre-loaded with licensed communities and helps you manage leads, track tours, stay organized, and send polished client-facing summaries—all from one dashboard.
- Do I need to be a licensed placement agent to use it?
No. You're referring—not placing—clients to licensed private-pay senior communities. In most states, this doesn't require a placement license. Senior Place is not a placement agency and eXp real estate agents stay within their license and broker guidelines.
- When should I use Senior Place with clients?
As early as possible. If a client says, "We're not sure what to do with Mom or Dad," that's your cue. You can support them long before they decide to sell, helping them navigate care decisions while building trust.
- What exactly does Senior Place do for me?
It acts as your senior referral command center. You can:
- Track conversations and family preferences
- Save and share info about local communities
- Coordinate tours with pre-loaded, licensed communities
- Stay organized with client notes
- Follow up with ease
- Is Senior Place easy to use?
Yes! We get that learning a new software can be a commitment, so we've worked hard to make it easy to understand and use. In fact, we're regularly told (by customers who don't consider themselves "tech-saavy") that Senior Place is intuitive and quick to grasp!
If you're still concerned, that's totally okay. We offer an hour of free training for new customers, and we always offer complementary support for any questions you might have. We've got your back!
- Can I use Senior Place on my phone or tablet?
Yes. Senior Place is fully mobile-friendly and works great through your phone or tablet's web browser. We provide instructions on how to add a shortcut to your home screen so it opens just like an app — tap and go. You can work from your phone, tablet, or computer—wherever you are.
- What's the catch? Is there a cost?
There's a monthly subscription cost to use Senior Place—but the referral income from just one move-in typically more-than covers the cost for 12+ months of the software.
- How does this help my real estate business?
It positions you as more than a listing agent. You become the local go-to for aging-related transitions—building trust and community presence long before a home sale is on the table. The result? More referrals, stronger relationships, and long-term loyalty.
- Can I earn referral income from this?
Yes. Many private-pay communities offer referral fees when a client you refer chooses to move in. This is a RESPA-compliant, ethical way for agents to create an additional income stream—without acting as a placement agency.
- Is this just for agents who specialize in senior housing?
Not at all. It's for any agent who works with families navigating care decisions, downsizing, or transitions. If you serve the 55+ market or their adult children, it belongs in your toolkit.
- What makes it different from a regular CRM?
Senior Place is built specifically for aging transitions. It doesn't just track leads—it supports care-related conversations, referrals, and community management. It's built for trust-building, not just transactions.
- Can I add branding or personalize Senior Place materials?
Yes. You can customize client-facing reports and outreach to reflect your personal brand or business identity, helping you present professionally and build trust.
- Can I collaborate with team members in Senior Place?
Yes. Senior Place supports multiple users, allowing you to share access with teammates, assistants, or business partners. You can assign different permission levels to each user—so team members only see and manage the data relevant to their role. Whether you're working with a marketer, intake coordinator, or another placement advisor, the platform keeps your operation organized, secure, and scalable.
- What if I don't like it?
Try it risk-free. Senior Place offers a 60-day money-back guarantee and no long-term contracts. You can go month-to-month and cancel anytime if it's not the right fit.